Google introduced a new look to its SERP or search engine results page last week which sparked a backlash and responded by saying its testing new formats…
At the beginning of last week, Google rolled out a new design for its SERP or search engine results page. It immediately sparked complaints from a sizable number of people, particularly because of its confusion between organic listings and ads.
Google Experimenting with New Search Designs after Favicon Backlash
Google introduced a new look to its search engine results page last week, which more prominently featured favicons.
The Google Search Liaison replied to the controversy on Twitter, saying early tests of the new design fared well with participants when it previewed the revamp on Android and iOS.
But, on desktop, the new look featured a favicon, URL, and page title, was criticized by some over the fact that it made all search results look like advertisements — even though ads were clearly accompanied by a bold, black font “Ad” label.
Google previously stated the following about its SERP page experiments:
“Our experimenting will begin today. Over the coming weeks, while we test, some might not see favicons while some might see them in different placements as we look to bring a modern look to desktop.”