A new Google image search Shopping Actions program will soon allow people to find and purchase products without going through Amazon…
Google Image Search Shopping Actions Debuting Soon
It’s a move that remedies something that’s long been missing — an inability to buy products found in Google image search. In other words, people are finding products through Google image search and then buying those items through different retailers.
“The previously unreported initiative sprang from Google’s observation that tens of millions of consumers were sending image searches of products, asking ‘Where can I buy this?’ ‘Where can I find it?’ ‘How can I buy it?’ ‘How do I transact?’ Daniel Alegre, Google’s president for retail and shopping, told Reuters exclusively.
Over the past two years, mobile searches asking where to buy products soared by 85 percent, Alegre said.“
It’s called Google ‘Shopping Actions’ and it addresses the above-mentioned problem. An initial pilot program will include Target, Walmart, Home Depot, Costco and other large chains. Additionally, smaller retailers will also join in. Instead of those retailers paying to advertise, they will share a commission with Google on each sale.
This new program will expand on Google Express, an e-commerce platform. That site gives people the ability to shop from different retailers online and then place all their products into a single shopping cart for easy checkout. What’s more, Google will integrate the new service with Google Home. Retailers involved in the pilot program report an increase of 20 to 35 percent in sales.