Google indexes desktop pages instead of AMPs when websites lack a mobile version of their proprietary digital properties…
At the #StateofSearch conference this week, Maile Ohye, Developer Programs Tech Lead at Google, revealed the search engine indexes desktop pages to return on its SERP rather than AMPs when digital properties lake mobile versions or responsive design.
Google Indexes Desktop Pages Instead of AMPs when Digital Properties have No Mobile Versions
This news is odd, considering the fact Google repeatedly states it’s prioritizing mobile content over desktop. In fact, in mid-October, the tech company announced it would split its index and prioritize mobile listings.
Again last week, Google announced a new mobile search ranking change. This will result in sites being ranked based on their mobile content, instead of desktop.
— Jennifer Slegg (@jenstar) November 14, 2016
“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site,” the official Google blog explains.
This seems in direct conflict with its mobile-first initiative. But, it is possible the search engine deems desktop pages more complete or comprehensive versions, disfavoring stripped-down, accelerated mobile pages.
For properties with only AMP versions, Google will index these because there is no requirement for desktop and/or mobile versions to also exist simultaneously.
Websites in the unusual position of having only a combination of desktop with total AMP HTML mobile version coding can use the rel=alternate tag. WordPress CMS websites can use a plugin to implement rel=alternate tag.
Thanks for taking a few moments of your time to read this; if you like this information, please share it with your friends!