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Google is About to Save Consumers Countless from Minutes of Boredom Listening to Elevator Music Introduces Google Assistant 'Hold for Me' Phone In-Call Hold Feature

Credit: Google / The Verge

Google has developed a super-useful new phone feature, called “Hold for Me,” that will save people a lot of time and frustration…

Sometimes, a phone call is the only practical way to resolve an issue, learn key details, or get something else important done. Unfortunately, consumers have become all-too-familiar with the dreaded hold time. Those precious and frustrating minutes that tick away without accomplishing a single thing. Now, Google has come up with a way to deal with those otherwise idle, down-times, and unsurprisingly, it involves Google Assistant.

Google Introduces Google Assistant ‘Hold for Me’ Phone In-Call Hold Feature

Google has developed a new feature for Android called “Hold for Me.” And, it precisely lives up to its namesake. When calling a doctor’s office, customer support, or any other large organization, Google Assistant monitors the call while on hold. So, people don’t have to listen to elevator music drone on or those repeat messages. When a human picks up the line, it triggers a sound, vibration, and screen notification.

Additionally, for those curious about what’s happening during said hold times,  Google displays real-time captions on the phone screen. Andrew Goodman, Product Manager of Google Assistant, and Joseph Cherukara, Product Manager of Phone app, write on Google Keyword blog: 

“Hold for Me, our latest Phone app feature, helps you get that time back, starting with an early preview on Pixel 5 and Pixel 4a (5G) in the U.S. Now, when you call a toll-free number and a business puts you on hold, Google Assistant can wait on the line for you. You can go back to your day, and Google Assistant will notify you with sound, vibration and a prompt on your screen once someone is on the line and ready to talk. That means you’ll spend more time doing what’s important to you, and less time listening to hold music.”

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