A new Google Local Knowledge Panel questions and answers feature first appeared back in July, but only on Android devices and now it’s open to all browsers…
Toronto SEO specialist Sergey Alakov spotted a new Google Knowledge Panel ‘Questions and Answers’ feature on Android in late July. The search engine continued to test the new option and now, it’s available on iOS, as well.
Google Local Knowledge Panel Question and Answer Feature Rolls Out to All Mobile Browsers
Barry Schwartz of Search Engine Land reports seeing the Q&A feature on the Apple Safari mobile browser, which did not previously include the consumer tool. Google took the feature live across all Android devices about two weeks ago and it’s now popping up on iOS.
In the screenshot above, the Q&A field appears, along with an option to “See questions,” which include a numbered count. Tapping on the link opens a landing page with the business’ name, and a blank field, which reads, “Ask the community.”
As pictured in the above screenshot, there’s a user question, followed by a Local Guide’s answer. A link also provides yet another answer. The landing page likewise includes a “Helpful?” feedback action, along with the ability to provide an answer. When a user taps on “Ask the community,” an input field appears with the following instructions, “Ask a question or get advice from the owner and broader community.”
This is a great addition to the Google Local Knowledge Panel. It gives users more opportunity to ask specific questions about businesses. While reviews are certainly helpful, these don’t always provide information people need about a particular business, product, or service.
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