April 30, 2021
Google local pack carousel ad test

Google is Testing Ads in its Local Pack Carousels

Google is apparently running a test, placing ads in its local pack carousel, which lessens the amount of local business listings…

Google runs all kinds of tests. And, does so on a regular basis. Now, the search giant is experimenting with ads in the local pack carousel. 

Google Local Pack Carousel Ads Test Spotted

SEO Mike Blumenthal has posted about this new design. (He’s been following the changes over the past several months.)

For those not quite familiar with this feature, the Google local pack is a collection of about three local business listings which conspicuously appear on the SERP or search engine results page.  

Here is a screenshot of the ad test (note the “Ad” disclosure under the business listing name:

Credit: Mike Blumenthal / Google

For comparison, here’s what the local pack looked like before the ad insertion: 

Credit: Mike Blumenthal / Google

Whether Google permanently adopts the change remains to be seen. 

William Boleys

Will is an experienced freelance writer who covers a wide range of topics, including apps, social media, and search.

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