Searching for nearby products and services now surfaces Google My Business Posts, right inside the local pack on the search results page…
Google just added a new tab to the local search pack, posts from Google My Business. The tab only appears for companies which have published content through GMB. (Not all businesses use the Posts option, so the tab doesn’t appear for all queries.) Likely, it’s a move to entice business to utilize GMB posts.
Google Local Search Packs Now include Google My Business Posts
For those unfamiliar, Google My Business is a search service, which allows local businesses to publish information about themselves. This includes hours of operation, products and services offered, menus, photos, and more. Businesses can also publish promotions and deals through the portal. Utilizing the service also places businesses in other listings, such as Google Maps.
Matt Southern at Search Engine Journal captured the following screenshot, showing the tab in the local pack:
Tapping on the “Posts” tab launches a horizontal image carousel, along with recent posts, populated vertically for searchers to read through. Although, it’s not entirely clear if this works for all business types. For instance, hotel searches return a “Prices” tab, which appears as usual where the new “Posts” tab would otherwise pop up.
In July Google added a “Call Now” CTA to Posts for GMB. Prior to that, in June, the search engine introduced “Product” and “Offer” post categories. It also began removing anonymous reviews from the platform back in May of this year.