The Google mobile-first index will expand in the coming weeks, as the search giant moves more digital properties to the catalog…
The Google mobile-first index is about to get bigger. So says Gary Illyes, of Google, at PubCon. The change will occur over the next several weeks, according to a couple of audience members at the conference.
Google Mobile-First Index Expanding to More Sites
Marie Haynes, tweeted the news:
— Marie Haynes (@Marie_Haynes) February 21, 2018
Jesse McDonald also tweeted the same announcement:
— Jesse McDonald (@jesseseogeek) February 21, 2018
For those unfamiliar, the Google mobile-first index is a relatively new way for the search giant to serve up the most relevant content. It puts great emphasis on mobile-friendly pages. The change is due to the common disparity between desktop and mobile experiences. Both may differ greatly. Because of this, the new mobile-first index will evaluate content from mobile versions.
Google first announced its mobile-first ambitions back in November 2016.
“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices,” the company wrote on its official blog.
The new Google mobile-first index favors mobile-friendly content over desktop. Therefore, if a site has two versions, the search engine will index the mobile experience first.