The recently released Google mobile speed update does not hurt general search rankings, according to a new trends report…
The Google mobile speed update, introduced on July 9th, thus far, has not had a measurable impact on rankings. SEO PowerSuite examined about 33,5000 keywords, 1 million pages of search results, from the 1st to the 30th position, before and after the algorithm release.
Google Mobile Speed Update does not Impact General Rankings, Report Finds
The test was run in April, prior to the implementation of the speed update and then again, between July 14th and 16th. Aleh Barysevich, Founder and CMO, SEO PowerSuite says the following:
“The data suggests that there has hardly been any impact on search results a week after the Page Speed Update. There’s no correlation between the position in mobile SERPs and the median FCP/DCL metrics. The growth of average FCP/DCL metrics 3 months before and immediately after the Page Speed Update has been minor: 0.030 seconds and 0.028 seconds respectively. The correlation between the position in mobile SERPs and the average Optimization Score remains extremely high: 0.97. The average score has increased by 0.83 points, meaning that the standards of what separates a ‘good’ site from a ‘great’ site are on the rise.”
The company will again conduct the test in the future to determine if there’s any more impact. But, as of this point, there simply isn’t a change in rankings for mobile search, directly related to the speed update.