July 15, 2020
Google My Business business descriptions

Businesses can Now Add Business Descriptions in their Google My Business Profiles

Google My Business business descriptions are now available to complete and publish, so people can readily identify a company’s offerings…

Today, Google tweeted out an announcement from its official Google My Business account. Companies can now add a business description to the local knowledge panel which displays on the SERP or search engine results page.

Google My Business Business Descriptions Added

The new Google My Business business descriptions will not only appear in search, but also on Google Maps. Search Engine Journal previously reported on the feature just two weeks ago. Now, it’s rolling out to all business listings.


Here’s what the Google support page says: 

“Enter a brief description of your business—what you offer, what sets you apart, your history, or anything else that’s helpful for customers to know. Focus primarily on details about your business instead of details about promotions, prices, or sales. Do not include URLs or HTML code, or exceed 750 characters in the description field.”

To add a business description in a Google My Business listing, simply login to the service. Then, go to “Info” on the left column, and scroll to “Add a business description.” Here’s a screenshot of the option:

Google My Business business descriptions screenshot

Go here to learn more about the feature.

Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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