September 15, 2022
Google Penguin 4.0 update

Google Penguin 4.0 Update Rolls Out

The latest Google Penguin 4.0 update is now live, running in real-time, right within the company’s core search algorithm to combat spam pages…

Google Penguin 4.0 is out, now residing in the company’s core search algorithm. This marks the fourth and final release of its kind as the search giant explains it is a real-time signal. This is the latest update since Penguin 3.0 debuted on October 17, 2014.

A spam filter introduced on April 24, 2012, Penguin catches sites which manipulate Google’s search results by artificially inflating the number of inbound links. It’s designed to detect spamming systems other algorithms cannot identify.

Google Penguin 4.0 Update Now Runs in Real Time Inside Core Search Algorithm

Since its initial release in 2012, the signal only ran periodically. Sites deemed spammy incurred a penalty and remained penalized until the next run or refresh. Because the algorithm was not constant, penalized sites experienced no change, even if there were improvements made. This meant months of waiting until the filter ran again.

Such long delays are now gone as the signal is real-time. As Google constantly recrawls and reindexes sites, pages will either be caught or freed. “With this change, Penguin’s data is refreshed in real-time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page,” Google explains on its official Webmaster Central blog.

The company says Penguin is “more granular,” devaluing spam by adjusting ranking signals, rather than affecting properties sitewide. However, the filter isn’t exactly page-specific. “It means it affects finer granularity than sites. It does not mean it only affects pages,” Google states. Apparently, this means penalizing sections of a site, perhaps a number of specific pages, but not the entire property.

Recently, a new algorithm update, dubbed ‘Possum’ hit, affecting local SEO. The changes appear to only apply only to the 3-pack and Local Finder rankings.

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Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

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