Google Posts, a feature which allows certain individuals, businesses, and organizations to create content which appears directly on the SERP……
Posts on Google or Google Posts, a relatively new feature which gives businesses, individuals, and organizations the ability to publish content which conspicuously on the SERP or search engine results page, are now appearing within the Google My Business manager.
Google Post Now within Google My Business Manager
Spotted by Maulik Panchal and first reported by SEO Round Table, it appears users who qualify for Google Posts, can now access a dashboard to create new content.
Posts on Google allows its qualified users to post images, videos, text, and animated GIFs. Currently, the Posts on Google program is open to only select organizations and individuals, which include museums, sports teams, sports leagues, and movies in the US, along with musicians in Brazil.
Google states it plans to open the feature to more users in the future but has not provided a timeline. Back in April, Google Posts for the NBA, MLB, and NHL started appearing in the Knowledge Panels.
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