December 1, 2020
Google progressive web apps

Google Progressive Web Apps Recommendations Now Available

Google progressive web apps recommendations are now out for guidelines about best practices to get indexed within the search engine’s listings…

A new Google progressive web apps guide is now available on the company’s official Webmaster Blog, posted by Tom Greenaway, Developer Advocate. The recommendations explain how to get progressive web apps or PWAs, discovered by Google, included in its index, linked, and potentially ranked.

Google Progressive Web Apps Recommendations Published for Developer Reference

Progressive web apps are a relatively new technology that combine the best features of the web and device applications so familiar to the public. Unlike regular apps, these work across all devices, offline, are responsive and encrypted, continually refresh, and discoverable through search engines. Moreover, PWAs do not require download and installation and increase their usefulness as users interact each time.

“As the user progressively builds a relationship with the app over time, it becomes more and more powerful. It loads quickly, even on flaky networks, sends relevant push notifications, has an icon on the home screen, and loads as a top-level, full screen experience,” Google Developer Advocate Pete LePage, explains.

The technology provides developers with a means to build apps which do not require native iOS or Android support. This allows PWAs useage on multiple types of devices, without going through an app drawer or store.

Google continues to push forward with its mobile first initiative, recently announcing it will split its mobile and desktop search index in order to eventually rank sites based on their mobile versions. Mobile search now accounts for 65 percent of all digital media time, but desktop is falling, becoming a secondary touch point in a continual trend, according to a report by comScore.

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