July 29, 2021
Google rich cards

Google Rich Cards Expand Worldwide

Just under a year after its initial release in the United States market, Google rich cards are now live across the globe on the search engine results page…

In May of last year, search giant Google launched a new feature on its search engine results page or SERP. Originally, Google rich cards rolled out only to the United States, supporting movie and recipe websites. Now, the search engine has expanded the feature to more categories (events, products, reviews, courses), and rolled it out worldwide.

Google Rich Cards Go Live Globally

For those unfamiliar, rich cards are a search result format, which build on the huge adoption of rich snippets. And, like rich snippets, rich cards use schema.org structured markup to provide a more visual format, greatly improving mobile experience. What’s more, rich cards likewise supports AMP format or accelerated mobile pages format.

The evolution of search results (shown in the screenshot below), demonstrates the dramatic difference between standard listing results, rich snippets, and rich cards.

Google rich cards example
Credit: Google

“In 2016, we launched rich cards in the US, creating a new way for site owners to present previews of their content on the Search results page. Starting today, sites all over the world can now build rich cards across Google Search,” the Google Webmaster Central Blog update explains.

Google encourages developers to use its tools to build rich cards, “We’ve built a comprehensive set of tools and completely updated our developer documentation to take site owners and developers from initial exploration through implementation to performance monitoring.”

Google also just expanded its News and Weather app to include two-hundred headlines. Recently, at SXSW, Gary Illyes told the audience the company’s mobile-first index remains “months away” from launch.

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Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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