June 15, 2021
Google search results deindexing

Google Search Results Deindexing Reaches 1.75 Billion, Keeps Climbing

Google search results deindexing reaches an astounding 1.75 billion websites formerly in its database and the number of disincluded items continues growing…

The Google search results deindexing now comes to an amazing 1.75 billion. This number continues to climb as search giant Google maintains its self-proclaimed mission to remove known infringed intellectual property from its database.

This is only part of a tandem fight against spam, poor quality content, and other bad user experiences. The company continually works to keep top quality on its SERP or search engine results page. Google receives many millions of copyright takedown requests but ultimately only acts on a small percentage.

By comparison, the search giant rejected just 39 million copyright takedown requests. Takedown requests rose 53 percent in year-over-year numbers. The reason behind this substantial increase isn’t immediately clear. However, the most common reason for content takedown requests are copyright infringement.

Google Search Results Deindexing Reaches 1.75 Billion Websites and Continues to Grow

Although the search giant uses certain quality control algorithms, such as Panda, Penguin, Hummingbird, and RankBrain, these do not identify intellectual property infringement. It is important to note, Google does not initiate such actions. Instead, owners of copyrighted material must first send requests to the infringing party, rather than to the search engine. If there is no resolution, copyright owners can then submit a takedown request to Google. The company uses a review process to determine when action is and is not warranted.

Deindexing occurs to websites which violate Google’s Webmaster Guidelines. As a result, sites do not appear on its SERP and must take appropriate action. After addressing the issues, webmasters must submit a reconsideration request. To see the latest Google copyright infringement figures, the visit the company’s Transparency Report.

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