March 5, 2021
Google Shopping Introduces Price Tracking and Comparison Tools

Google Adds These Very-Helpful New Tools to its Shopping Platform Shoppers will Love

Google is rolling out new tools to its Shopping experience just in time for Black Friday that will be of great service to consumers…

With Black Friday right around the corner, Google is upping its Shopping experience with some helpful insights. A new Price Insights tool will determine whether or not the price is higher or lower than the average. Plus, it will show shoppers if items are available elsewhere cheaper. What’s more, shoppers can ask Google to track prices of products, which will then send an alert when a discount is applied.

Google Shopping Introduces Price Tracking and Comparison Tools

Google Shopping’s new tools are clearly an outright assault against a number of competitors, including CamelCamelCamel, Honey, and others. These apps track average prices across different platforms, including Amazon, which is the single largest e-commerce site in North America. Of course, the move ties in nicely with coming season and at a time when online shopping is at its height due to the pandemic.

With these new features, it’s possible to find the best deals. But, it’s also possible to find the most convenient. Google has likewise added another tool to Shopping — pickup notifications. So, shoppers can see which retailers offer delivery, curbside service, as well as in-store pickup.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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