February 25, 2021
Google simplifies jump from image search results to web pages

Google Simplifies the Jump from Image Search Results to Web Pages

Google is making it more easy to go from image search results to corresponding web pages which host the original pictures…

A recent update applied to Google Images will make it easier to go directly from the results page to the original pages hosting the photos.

Google Simplifies the Jump from Image Search Results to Web Pages

The new Google Image search result option to the corresponding web pages is one with a lot of potential. But, it isn’t automatic.

The catch is for websites to benefit from this change, the hosting sites must be running AMP HTML. This is due to the fact the new update relies on AMP technology, which instantly loads pages.

Google calls it “Swipe to Visit,” and it’s now live after being previewed at Google I/O earlier this year.

The search giant explains the new feature’s speed and convenience makes it more likely for people to visit publishers’ sites. Here’s what Google says about how it works:

“Swipe to Visit uses AMP’s prerender capability to show a preview of the page displayed at the bottom of the screen. When a user swipes up on the preview, the web page is displayed instantly and the publisher receives a pageview.”

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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