November 28, 2020
Google Tag Manager AMP support

Google Tag Manager Expands AMP Support

The Google Tag Manager now offers more support for AMP or accelerated mobile page containers, providing webmasters an easier integration experience…

Google is rolling out AMP support for its tag manager tool to give brands better performance measurement data. The new features are available inside AdWords, instead of just Google Analytics. The tool even works with DoubleClick.

“We are excited to launch support for ⚡ Accelerated Mobile Pages (AMP) in Google Tag Manager! AMP is an open-sourced initiative to make the mobile experience better for everyone. Early data shows that AMP pages load 4x faster and use 10x less data than equivalent non AMP pages. Starting today, you can start using Google Tag Manager to simplify your tag deployment on AMP sites,” Google Analytics Solutions announced on it official blog.

Google Tag Manager Now Extends its Support Options for Accelerated Mobile Pages

Tagging is a great way to gather data about content interaction, such as how far visitors scroll down a page and their time on page. The search giant makes implementation a cinch with an easy four-step process:

  1. Create new AMP containers for a website
  2. Place the Google Tag Manager snippet on AMP pages
  3. Make the tags
  4. Preview the information and publish

The AMP Project is now more important than ever. Brands need to create accelerated mobile page versions of their content for better mobile search optimization. Consumer trends clearly demonstrate the need for mobile friendly content, which loads quickly. 

Google started including AMP listings in its organic search results in late September. The company provides a useful AMP testing tool and announced it will split its proprietary search index, prioritizing mobile over desktop within the next few months. 

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Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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