March 7, 2021
Google Express YouTube video shopping links

Google Tests Shopping Links under YouTube Videos which Go Directly to Google Express

A test run of Google Express YouTube video shopping links are appearing on the platform, in an apparent effort to boost the ecommerce site…

Google is beginning to display shopping links to Google Express under YouTube videos. The search engine is conducting an experiment which shows recommended products, along with prices, according to The Information

Google Tests Google Express YouTube Video Shopping Links

The new Google Express YouTube video shopping links have appeared in Nike videos. Clicking on the links takes viewers to the Google Express marketplace, to complete the purchases. 

Google is also reportedly working on rebranding Google Express to Google Shopping, so this might well be in relation to that upcoming change.

For those unfamiliar, Google Express is an online ecommerce store. Google allows various third-party retailers to sell goods and takes a cut of sales.

Although, it’s nowhere near as big as Amazon. Google Express earned just under $1 billion in 2018. Meanwhile, Amazon pulled in approximately $141 billion in North American alone last year.