September 15, 2021
Google to Pay News Publishers for Content and Absorb Paywall Costs

Google Says it will Indeed Pay News Publishers for Content and Even Absorb Paywall Costs

Google has announced it will pay to license “high quality” news content from publishers and will also subsidize website paywall costs…

Back in April, the government of Australia, through its Competition and Consumer Commission or ACCC, would create a mandatory code of conduct that will direct Google and Facebook — along with others — to pay news outlets when they use their content. Now, only a few months later, Google says it will indeed pay news organizations for their content through licensing deals.

Google to Pay News Publishers for Content and Absorb Paywall Costs

Google is ready to launch a new initiative it describes as a “news experience.” This creation will better support news publishers and have the ancillary effect of warding off criticism the search engine is harming news websites. Additionally, this might help in confirming the rumors that Big G will launch its own version of Apple News+.

Thus far, Google has already reached agreements with (no surprise) Australia, along with Germany and Brazil. Plus, Google will give people access to articles previously hidden behind paywalls. Brad Bender, VP Product Management of Google News writes:

“…we are announcing a licensing program to pay publishers for high-quality content for a new news experience launching later this year. This program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests. We will start with publishers in a number of countries around the globe, with more to come soon.”

William Boleys

Will is an experienced freelance writer who covers a wide range of topics, including apps, social media, and search.

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