Google notifies about 700 publishers their websites will trigger the upcoming built-in Chrome ad blocker when it’s released next year…
The upcoming built-in Chrome ad blocker will usher in a new era and Google is warning certain publishers ads on their sites are prime targets. Digiday first reported the search giant has sent out nearly 700 notifications to various publishers, which include Forbes, the LA Times, the Chicago Tribune, the New York Daily News, and Kiplinger’s Personal Finance Magazine.
Google Warns Nearly 700 Publishers their Sites will be Targeted by the Upcoming Built-in Chrome Ad Blocker
Last year, several organizations formed the Coalition for Better Ads as an umbrella organization to help websites self-regulate by creating ad standards to improve UX or user experience. Part of that effort is the forthcoming built-in Chrome ad blocker, which will target sites with intrusive interstitials. The phrase “intrusive interstitials refers to pop-ups, pop-unders, and other types of ads which compromise UX.
“One thing that everyone agreed on was that anything that was done [to clean up the ads] must be done under industry auspices. Everyone was opposed to individual browser companies implementing their own standards to clean up the bad user experiences. The one-off approach, he said, would lead to ‘chaos in the ad market,'” Randall Rothenberg, head of the Interactive Advertising Bureau, told the New York Post.
The move comes as more web users adopt ad-blocking technology. A full 89 percent of all Google’s revenue earnings come from ads. The purpose of introducing a new Google Chrome ad-blocker is to rein-in third-party controls, which the search engine has little to no control over. To assist publishers in preparing for the change, Google is providing a free, self-service tool named, “Ad Experience Reports.”
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