Google just issued a reminder, warning large-scale link campaigns to build inbound links with syndicated content can violate its Webmaster Guidelines…
In a new Google Webmaster Central Blog post, the search engine warns against using syndication content marketing link schemes. Google states its seen an increase in spam links included within contributor, guest, partner, and syndicated posts. The search engine explains most are generally written by single websites, then published on other sites.
Google Warns Against Engaging in Large-Scale Article Link Scheme Campaigns
Any links which intend to manipulate Google’s PageRank or on the SERP or search engine results page, can easily be considered a link scheme, which do violate the search engine’s Webmaster Guidelines. However, not all syndicated, guest, partner, or contributor posts run afoul of the rules.
“Google does not discourage these types of articles in the cases when they inform users, educate another site’s audience or bring awareness to your cause or company. However, what does violate Google’s guidelines on link schemes is when the main intent is to build links in a large-scale way back to the author’s site.”
Google reminds keyword stuffing, publishing content across many different properties, duplicate content, and more infractions are probable cause to downgrade a website’s SEO performance.
Creators are not the only ones at risk. Publishers are at-risk too, according to Google. “When Google detects that a website is publishing articles that contain spammy links, this may change Google’s perception of the quality of the site and could affect its ranking. Sites accepting and publishing such articles should carefully vet them, asking questions like: Do I know this person? Does this person’s message fit with my site’s audience? Does the article contain useful content?”
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