October 28, 2021
Google Working to Remove Android Apps with Fullscreen and Notification Ads from the Play Store

Google is Currently Working on Removing those Annoying Android Apps that Display Fullscreen and Notification Ads from the Play Store

Google is developing a strategy to remove Android apps from its Play Store that display disruptive, full-screen and notification ads…

Google has a mission to reduce — if not totally eliminate — disruptive advertising from the web. It’s already released an ad-blocker for Chrome. And now, it’s applying the same principles to Android apps.

Google Working to Remove Android Apps with Full-Screen and Notification Ads from the Play Store

Google has taken 600 Android apps off its Play Store, along with banning them from its AdMob and Ad Manager monetization programs. The mobile applications in question displayed disruptive ads that pretty much had nothing to do with their functions:

“While they can occur in-app, one form of disruptive ads we’ve seen on the rise is something we call out-of-context ads, which is when malicious developers serve ads on a mobile device when the user is not actually active in their app.”

Some apps send notifications while not in use, while others might allegedly force unintentional ad clicks by users:

“Imagine being unexpectedly served a full-screen ad when you attempt to make a phone call, unlock your phone, or while using your favorite map app’s turn-by-turn navigation.”

Google states it’s taking a more decisive stance against a number of problems in order to deliver better user experience:

“As we move forward, we will continue to invest in new technologies to detect and prevent emerging threats that can generate invalid traffic, including disruptive ads, and to find more ways to adapt and evolve our platform and ecosystem policies to ensure that users and advertisers are protected from bad behavior.”

Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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