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October 21, 2020
Google's Area 120 Release Keen, an AI-Powered Social Pinboard

Google Quietly Released a New Social Network that Mimics this Widely Popular Pinboard

Keen is a new social medium created in Google’s Area 120, and it strongly borrows from a very popular digital pinboard…

When people want to create a new craft or start up a new hobby, most will turn right to places like Pinterest. (Or, perhaps Etsy.) After all, Pinterest is well-known for its inspiring collection of ideas. But, Google wants to foray into that market and it’s done so with the introduction of a new website and Android app called “Keen.”

Google’s Area 120 Releases Keen, an AI-Powered Social Pinboard

Keen is something of a mashup between Pinterest and Reddit. For instance, topics/ideas include things like baking, photography, bird watching, film, and much more. Users are able to create and follow interests (dubbed “keens”).

Said keens can be labeled public or private. And, others can collaborate with links, text, hashtags, or something from the baked-in Google search index. CJ Adams, Co-founder, of Keen writes on The Keyword blog:

On Keen, which is a web and Android app, you say what you want to spend more time on, and then curate content from the web and people you trust to help make that happen. You make a ‘keen,’ which can be about any topic, whether it’s baking delicious bread at home, getting into birding or researching typography. Keen lets you curate the content you love, share your collection with others and find new content based on what you have saved.”

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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