The Google ‘Post Directly to Search Results’ feature is expanding to allow more small businesses to gain higher level exposure to consumers…
In the first portion of the 2016 U.S. Presidential race, Google introduced a new small business feature, allowing candidates to post campaign messages right on its proprietary SERP (search engine results page). In the third month of the first quarter of 2016, the feature appeared on the SERP with a few select small businesses.
Google’s ‘Post Directly to Search Results’ Expanding
On Friday, August 19th, Google confirmed it is expanding this feature from, “Tens of small businesses to thousands.” What’s more, the feature expansion is in testing stages in two other markets outside the United States: Brazil and India. The Google My Business team first confirmed said test in a Google Hangout last week.
The ‘post directly to search results’ does not yet have an official name but it is known the tool provides small businesses the ability to create cards containing short messages right in search results. Its appearance is similar to published AMP carousels (accelerated mobile pages). When a query for the business name is entered through Google, the business’ most recent cards appear on the SERP.
These message cards, which support text, links, images, and videos, will reside on a Google server but are sharable by others. At this time, only select businesses are privy to the feature app. The impact on search engine optimization — both short-term and long-term — are not yet known. However, this tool certainly offers much promise to businesses seeking to increase brand awareness. No word on how many new businesses will be given access to the message cards or when, but it’s expected more testing will appear over the course of the next 30 days.
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