Half of all Google page one organic search engine results are encrypted sites and could increase, according to study done by Dr. Pete Meyers of Moz…
Nearly half of Google page one search results are HTTPS listings, according to insights by Moz and Rank Ranger. Many months ago, Google started encouraging sites to adopt encrypted URLs. Since that time, the search engine continues to push its secure site initiative by giving HTTPS properties a slight SEO benefit.
50 Percent of Google Page One Results are Secure, Analysis Shows
About nine months ago, Dr. Pete Meyers reported approximately 30 percent of all organic listings on the Google SERP or search engine results page, were secure. By October and November, almost 40 percent of sites listed on the SERP were encrypted. During the course of the first quarter of 2017, that figure increased to approximately 45 percent and now, nearly half of Google page one results are secure.
With such a clear trend emerging, it’s estimated by the end of this year, almost 65 to 70 percent of all Google page one results will include encrypted URLs.
To better understand this phenomenon, Meyers reached out to Google’s own Gary Illyes, asking, “With HTTPS results topping 50 percent (by our data), does Google have any current plans to boost the algorithmic reward for secure sites?” Illyes responded, “No. We revisited the idea a few months back but decided against it.”
In other search news, Google Posts for the NBA, MLB, and NHL, now appear in Knowledge Panels. During the course of last year, the search giant sent out 9 million web spam messages to sites appearing to violate its guidelines.
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