January 27, 2021

HBO Max to Debut in May 2020, Touting ‘Curated by Humans’ Marketing Push

HBO Max will launch to the public in 2020, taking on competitors Disney+, Netflix, Hulu, and more, setting itself apart by curating titles by humans…

There’s no shortage of streaming choices today. Netflix still holds the lead but others are available to cord-cutting consumers. With the roll out of Disney+ on November 12th, Apple TV+ to debut soon, HBO Max will join the market in May 2020.

HBO Max to Roll Out in May 2020, featuring Titles ‘Curated by Humans’

HBO Max will include an “entire HBO service and library,” along with “choice slate” of acquired and library programming.

The service will release new shows every week, with the company planning to debut fifty new originals by the end of its first year.

Initially, HBO Max will be available for free to existing AT&T HBO subscribers, with an ad-supported version coming in 2021.

It will cost $14.99 per month and will also release a new Game of Thrones spin-off dubbed House of the Dragon.

What HBO really helps to set it apart from its competitors is its reliance on human title curation. While the company will use algorithms, it wont’ solely rely on them and put the onus on people to choose content for subscribers.

Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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