Twitter has made its hide reply feature available to all users, after extensive testing of the option, enabling a small but important change…
Back in April, social microblog Twitter announced it would start testing a new feature in June. The new tool gave its users the power to hide replies to tweets. It then underwent lengthy testing in Canada, beginning in July.
Now, it is giving all users more granular control over which comments they see in their conversations.
Hide Twitter Replies Option gets Wide Release Across All Platforms
The new ability to hide replies to tweets serves as an alternative to deleting comments or blocking or muting other users.
Twitter says that during its testing, the platform found 27 percent of people who had their replies hidden by another user admit they’d think more about their action in the future. However, Twitter states it still needs to tweak the feature due to the fact it results in displaying an icon showing the original poster took action.
Senior product manager Michelle Yasmeen explained back in April:
“We already see people trying keep their conversations healthy by using block, mute, and report, but these tools don’t always address the issue. Block and mute only change the experience of the blocker, and report only works for the content that violates our policies.”