Hulu now claims 28 million subscribers and plans to introduce new original content, including Marvel shows, along with new ad formats…
Streaming service Hulu has announced it now counts 28 million paid subscribers. Hulu also revealed it will have two new live-action series, “Marvel’s Ghost Rider” and “Marvel’s Helstrom.” Additionally, it will offer new ad formats to brands.
Hulu Hits 28 Million Subscribers, Announces New Original Marvel Shows and Introduces New Ad Formats
Hulu states its total subscriber base now includes 26.8 million paying members, with 1.3 promotional accounts. By comparison, competitor Netflix has 148.8 million subscribers worldwide, of which, 60.2 million are domestic.
While Hulu will be home to two new Marvel shows, coming rival Disney+ will have four live-action series, along with two more unscripted series. Hulu currently charges $5.99 per month for an ad-included tier and $11.99 per month tier without ads.
Hulu is now mostly owned by Disney following the acquisition of 21st Century Fox. Also, Comcast, which owns NBCUniversal, previous had talks with Disney about selling its 30 percent stake in Hulu.
The streaming service also announced a new “binge advertising” experience which will “make it possible for marketers to target binge viewers with a creative that is situationally relevant to their viewing behavior.”