Instagram creators are gaining another monetization option — the ability to sell their own products right from the mobile app…
Starting next month, on Thursday, July 9th, creators on Instagram will be able to sell their proprietary merchandise directly from the app. And, the program will be available wherever Instagram Shopping is supported. (That includes a number of countries, including the US, the UK, several countries in Europe, South Africa, and plenty more.)
Instagram Creators can Soon Sell their Products Right Inside the App
The new option is something Instagram has long been working to make a reality. So much, it’s been planning to make shopping a cornerstone of its experience. The company initially rolled out shopping tags four years ago in 2016. Then, in 2018, Instagram integrated shopping features into its immensely popular Stories format. This, followed by the Explore tab thereafter.
The very next year, in 2019 celebrities and influencers gained access to practically all of the platform’s shopping tools. However, creators were still left out and now, that’s changing. The Instagram Business Team writes on its official blog:
“Whether you are a candle business making a foray into e-commerce, a musician selling merchandise, or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase. US businesses that are part of our checkout test on Instagram can drive people to purchase directly in the app.”