November 3, 2022
Instagram scheduled business posts

It’s Now Possible for Businesses to Schedule Posts on Instagram

Instagram scheduled business posts finally arrive but they aren’t accessible yet to all and ordinary users will also get the feature early next year…

Facebook just announced through its developers blog that it’s making Instagram scheduled business posts a reality. However, the tool won’t immediately open up to all enterprise organizations. 

Instagram Scheduled Business Posts Begin Rolling Out

This is a tool social media marketers and brands have clamored over for some time — the ability to schedule posts on Instagram. Prior to this release, there was no official way to schedule Instagram posts. Now, the company is opening its API or application programming interface to third-parties like Hootsuite (which is the first to include support). 

Before this, social media managers and more only had access to Drafts. That gave organizations the ability to write a post and then save it for a later publication date. With this change, that’s changing. Unfortunately, this doesn’t mean it will work with all content. At this time, the tool won’t work for ads and it’s not available directly on Instagram.

But, it will easily be accessible through the Instagram API. So, social media software services can add support for it, including Sprout Social and SocialFlow. 

“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers. Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen,” Hootsuite CEO Ryan Holmes says.

In addition to the new Instagram scheduled business posts option, there is now a business discovery platform. That allows companies to view other businesses’ profile information and media. Furthermore, the new API will provide more metrics and insights to businesses.

This option will also be accessible to non-business profiles sometime in early 2019.

Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

View all posts by Owen E. Richason IV →