June 9, 2021
Instagram Shadowban

Instagram Shadowban User Reports Continue to Surface

The Instagram Shadowban continues to affect some users, preventing them from effectively using social media marketing for their various brands…

Since the beginning of the year, an ostensible Instagram Shadowban policy went into effect. The social media company, owned by social giant Facebook, seems to place limits on certain accounts, though the company doesn’t confirm this practice.

Instagram Shadowbanning User Reports Still Happening

A large number of Instagram users report being targets of shadowbanning but Instagram states it’s only aware of some issues. “We understand users have experienced issues with our hashtag search that caused posts to not be surfaced. We are continuously working on improvements to our system with the resources available. When developing content, we recommend focusing on your business objective or goal rather than hashtags. Having a growth strategy that targets the right audience is essential to success on Instagram,” the Instagram Team wrote back in February.

What is the Instagram Shadowban?

The so-called Instagram Shadowban is went an accounts hashtags are cannot be discovered by users outside of its followers. It appears to affect accounts which use bots, pay for followers, use automated services, overusing the same hashtags, broken or banned hashtags, and activity surges.

However, Instagram does provide advice for best marketing practices. Here’s what the social media company suggests for effective marketing, quoted directly:

  • Have a distinct visual presence: Include your logo, an iconic brand element, a brand color or even a product you’re known for to make your content distinct and easily recognizable for the community.
  • Be a storyteller: Tell a story that supports your business goal. Whether you want to raise awareness or increase sales of a specific product, make sure the imagery and copy letter up to your main goal.
  • Put thought into your creative: Be well crafted to stand out. This doesn’t mean you need to build additional content for Instagram. It just means you need to put as much love and care into the content to inspire as you do in your business.

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