July 30, 2021
Instagram standalone messaging app

Instagram Now Testing a Standalone Messaging App

A new Instagram standalone messaging app is currently in testing in some countries, giving users the ability to create and share stories and more…

Instagram has undergone a number of notable changes since its 2012 Facebook acquisition. Once a simple photo sharing platform with little other function, it now boasts all sorts of features. Instagram supports GIFs, filters, and of course, Instagram Stories. The latter a Snapchat clone, seriously outperforms its competition. In fact, Snapchat continues to struggle while Instagram Stories soars.

Instagram Standalone Messaging App Under Testing

Now, the Facebook subsidiary is testing something new. The Instagram standalone messaging app or Instagram Direct app is making an appearance in six countries. Some users in Uruguay, Chile, Turkey, Italy, Portugal, and Israel have access to the app at this time.

“We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that. To make it easier and more fun for people to connect in this way, we are beginning to test Direct – a camera-first app that connects seamlessly back to Instagram,” the company told The Verge.

The app allows its users to create and share stories. Plus, users can access exclusive filters. And, use Boomerang, along with other creative tools.

This begs the question why place features already available on the main app in a separate application? The answer likely has to do with the fact that Instagram continues its rout of rival Snapchat.

Another highly probable explanation is Facebook continues to lose or fail to attract young users, such as Millennials and Generation Z. The introduction of Facebook Messenger Kids is an obvious play to that end. The fact of the matter is, Facebook suffers from a negative perception in these age groups. But, it’s scored great success with Instagram Stories, as well as some WhatsApp features.

The new Instagram standalone messaging app is currently slated to roll out globally next year, once the company works out the bugs.