Instagram Stories ads debuted with just thirty brand partners in January of last year and now, the Facebook-owned property is making it available to all…
Instagram, a property of parent company Facebook, launched a Snapchat clone feature just two months ago, Instagram Stories. It’s a huge hit, obtaining 150 million daily active users. That’s quite similar to Snapchat’s of 161 million daily active users — last reported in December. Instagram Stories ads launched with just over 30 brand partners. Now, the advertising tool is available to all businesses.
Instagram Stories Ads Available Now to All Businesses
The company sells Stories ads on a CPM basis. These will soon include additional support of ad objectives (website clicks, conversions, and mobile app downloads). Instagram Stories ads counts begin as soon as the content appears, unlike the Facebook metric of 3-second view threshold. Users can easily identify ads as these contain a small disclaimer, which reads “Sponsored” at the bottom. And, ads are skippable and limited to a length of 15 seconds.
“Businesses of every size around the world can start running ads in stories through the Marketing API, Power Editor and Ads Manager optimized for reach. By optimizing for reach, you can show your ads to the maximum number of people in your audience and control how often they see your ads. The reach objective for ads in stories will begin rolling out today and will be available globally in the next few weeks,” the Instagram Business Team wrote.
Instagram recently changed its upload options to now allow ten photos and videos in one single post. The company launched Stories live video back in January to challenge social platform rivals Periscope and Snapchat directly.
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