Instagram Stories daily active users now come to 500 million, up from 400 million in June of last year, with 2 million Stories ads to boot…
Instagram Stories Daily Active User Count Hits 500 Million
Facebook disclosed the numbers during its Q4 2018 earnings call, in which CEO Mark Zuckerberg touted Stories as the corporation’s biggest feature.
Although Zuckerberg didn’t reveal the number of Instagram daily active users, the CEO did state over 2 billion people interact with one of Facebook’s properties every day.
Zuckerberg went on to predict more engagement with Facebook Groups over the course of the year. Additionally, he hinted at the company’s messaging apps to become “the center of their social experience in more ways.”
Additionally, Zuckerberg hopes Facebook Watch becomes more mainstream. Currently, it claims 400 daily users. That section of the site continues to struggle for real traction, even after a $1 billion investment last year.
The head of Facebook also said he’s excited to bring “qualitatively new experiences” to shopping and commerce to Instagram.