October 1, 2022

Instagram Wants to Know if Two Live Videos are Better than One

Facebook is running a limited Instagram two user, split-screen live video test, which will roll out to everyone over the next few months…

Who’s interested in an Instagram two user, split-screen live video? That’s what the popular social media app wants to know and it’s doing so by rolling out a limited test. 

“After we launched the first version of Live [last November], we noticed that a lot of folks were using it with friends in person,” Shilpa Sarkar, a product manager on the Live team, told Refinery29. “We wanted to bring that offline behavior online, so to speak, with a feature that allows you to be live with a friend even if you aren’t in the exact same space.”

Instagram Testing a Two User Split-Screen Live Video

In December of last year, Instagram added its live video feature. Then, in January, the Facebook platform rolled out Instagram Stories live video. Facebook live chat and joint video followed these in May. Now, it’s taking live broadcasting a step further by allowing users to invite a guest.

Located at the bottom of the screen, a new icon with two smiley faces, activates the feature, allowing users to select a friend. When the guest joins, the screen splits in half. And, it sports the familiar enhancements, such as hearts and comments. It also supports saving the video to add to Stories.

The guest may leave the video at any time or be removed by the inviting user. 

Instagram boasts 700 million MAUs or monthly active users, with Instagram Stories commanding 250 million DAUs, or daily active users. The platform also just reached 15 million business profiles, up from 8 million in only about four months time.

Thanks for taking a few moments of your time to read this; if you like this information, please share it with your friends!

Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

View all posts by Owen E. Richason IV →