November 6, 2022
Instagram throttling

Someone Claimed Instagram Limits Post Reach to 7 Percent of Followers and the Social Company Denies It

Instagram throttling, or a way the social company limits the reach of posts, gets a new allegation and a firm denial by the website…

For months, memes circulating around Instagram claim the social property limits the reach of posts to just seven percent of followers. The allegation comes from a relatively obscure copypasta but Instagram still took time to address the claim.

Instagram Throttling Alleged and Denied

Instagram took to Twitter to defend itself, starting by saying it’s recorded more activity around the allegation:

“We’ve noticed an uptick in posts about Instagram limiting the reach of your photos to 7% of your followers, and would love to clear this up.”

Then, the company briefly explained how its feed works:

“What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.”

Lastly, Instagram states it has not changed its algorithms:

“We have not made any recent changes to feed ranking, and we never hide posts from people you’re following – if you keep scrolling, you will see them all. Again, your feed is personalized to you and evolves over time based on how you use Instagram.”

Many users chimed-in, taking the opportunity to voice their discontent with the site’s move away from the chronological timeline.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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