Instagram is getting tougher on accounts that don’t appear genuine by mandating that such profiles provide authentic identification…
Popular Facebook social subsidiary Instagram is taking new measures to root out bots and fake accounts that attempt to manipulate its platform. The company will start requiring some users to provide proof of identity. This, if the social site suspects that accounts engage in what it calls “potential inauthentic behavior.” Rest assured, this will only apply to a small portion of profiles, Instagram says.
Instagram to Require Suspicious Accounts to Verify their Identities
Instagram insists this new policy will not have any impact on the vast majority of its users. But, it will instead only target accounts though its back-end technology that includes artificial intelligence and machine learning, focusing on activity that seems suspicious:
“This includes accounts potentially engaged in coordinated inauthentic behavior, or when we see the majority of someone’s followers are in a different country to their location, or if we find signs of automation, such as bot accounts.”
Under the company’s new rules, profiles that have been flagged for alleged inauthentic behavior will be asked to verify their identification by submitting an official government-issued ID card. If the suspicious accounts do not comply with the request, Instagram might down-rank their posts in the feed. Or, the site could disable their accounts altogether.