Today, Instagram video chat and new AR filters come to the Facebook-owned platform, just on the heels of its recent IGTV launch…
During this year’s Facebook F8 conference, the company announced a bunch of new features for subsidiary Instagram. One such announcement pertained to the redesign of the Explore tab, which launched today. But, it’s not alone. Beginning today, new video chat and AR filters are rolling out to both Android and iOS.
Instagram Video Chat and AR Filters Roll Out Today
The former, Instagram video chat, resides in the Instagram Direct section. It supports up to four participants at once and only works with people in an active Direct thread. So, not everyone can join in. Additionally, when someone blocks or mutes another person, it disables the video chat tool. The new Instagram video chat is an interesting foray for the platform. So, it will take some time to evaluate how it’s received and how many people actually use it.
Along with group video chat comes new AR filters for Instagram. These work inside Stories, definitely the site’s most popular destination. In fact, parent company Facebook is actually losing out to Instagram. For instance, Instagram Stories now claims 300 million users. By comparison, rival Snapchat has 191 million DAUs or daily active users, of which, less than 150 million use Stories daily. Facebook performs even more poorly with the Stories format, with just 150 million DAUs.
The other new offering arriving today are Instagram AR filters, which are created by well-known third-parties. (The site has partnered with Ariana Grande and the NBA, for instance.) The new AR filters allow users to embellish pictures or selfies with virtual effects and objects. What’s more, users can also opt to include filters they see in other people’s Stories. Furthermore, these will soon be personalizable through a toolkit.