Children’s TikTok habit has grown to nearly rival that of YouTube in three different countries and shows no signs of dropping off any time soon…
A new study by digital safety app maker Qustodio reveals just how immensely popular TikTok, the short-form video app, really is among kids ages 4 to 15. Those within that group spend an inordinate amount of time on YouTube. But, also almost as much time on the Chinese-based video-sharing social networking service owned by ByteDance.
Kids’ TikTok Usage at Near Parity with YouTube in the US, UK, and Spain
Formerly known as Musical.ly, the Beijing-based company was launched in 2017 for Android and iOS. The app allows its users to create short music and lip-sync videos of 3 to 15 seconds. Also, it supports short looping videos of 3 to 60 seconds.
Currently, children ranging from 4- to 15-years old spend an average of 85 minutes per day watching YouTube. But, almost the same amount of time is spent on TikTok — an average of 80 minutes per day. What’s more, the latter actively helped to increase growth on kids’ social app usage by 100 percent in 2019 and 200 in 2020.
The study included 60,000 families, with children ages 4 to 14 in the United States, the United Kingdom, and Spain. (Meaning it’s not necessarily representative of global usage). However, it does offer an indication of a growing trend. For instance, kids are now watching twice the number of videos per day as they did only four year earlier.
By comparison, YouTube is used by 69 percent of children in the US, 74 percent in the UK, and 88 percent in Spain. Meanwhile, YouTube Kids only has 7 percent of children in the US, 10 percent in the UK, and a nearly immeasurable percentage in Spain.