LinkedIn company page Vimeo videos are a new way to market businesses on the professional networking platform, with direct uploads now available…
Video hosting site Vimeo has announced it’s new integration with professional networking site, LinkedIn. It’s the first time the professional networking site has partnered with a video hosting platform in its existence.
LinkedIn Company Page Vimeo Videos Debut
LinkedIn company page owners and managers can access the option through Vimeo’s “Publish to Social” tool. Additionally, this feature includes aggrevated video analytics. These give stats on viewership and other performance metrics.
There is, however, just one catch, it’s only available to paying Vimeo subscribers.
Here’s the most relevant part of the announcement, quoted directly:
“Anyone using video as a professional communications tool can now natively publish videos with a single click from their Vimeo account to their LinkedIn Company Page as well as other destinations, using Vimeo’s Publish to Social feature. The integration also unlocks aggregated video analytics, so content creators can access viewership and performance stats from LinkedIn and other social platforms- all directly from their Vimeo dashboard. This marks LinkedIn’s first end-to-end integration with a video platform, as part of its commitment to investing in video as its most engaging content format.”