August 8, 2022

LinkedIn Adding ‘Mention’ Feature

Nederlands: Linked In icon
Nederlands: Linked In icon (Photo credit: Wikipedia)

Santa Monica, California–LinkedIn looks to be pushing its way toward a more social type of site. In the wake of the Facebook News Feed update and Twitter’s new Card API, the business site is making its way into the conversation side of online networking.

The business-centric networking site started introducing its newest feature which allows users to mention as well as hyperlink other users and businesses in both conversations and status updates.

LinkedIn’s mention feature is quite similar to those already on Twitter and Facebook, intended to be a conversation starter.

“We’re excited to introduce a new way for you to engage with your network through the ability to mention your connections and companies in conversations on LinkedIn,” wrote the site’s associate product manager, Angela Yoonjeong Yang,  in a blog post Thursday.

To use LinkedIn’s mention feature, simply begin typing the name of the person or the name of the company into the status update field, or you can do the same in the comment field that’s on the network’s homepage. While you start typing, a drop-down menu will begin to auto-populate, and you then can select from a business or an individual in that list. Once selected, you just complete your status update or finish-up your comment and post it.

LinkedIn has limited this feature to first-degree connections and members who are already in an ongoing discussion on the site’s homepage. It differs from its endorsement feature, which is intended to promote another user or business.

Available to all English-speaking users starting today, the site’s mention feature will soon be available to everyone on the business networking platform.

“We also know you’re engaging in meaningful conversations across other areas of LinkedIn, so look for the ability to mention your colleagues beyond the homepage in the near future,” Yang wrote.

Last month, LinkedIn it would overhaul its main search function, which will give its users new and more expansive capabilities. Currently, the LinkedIn search tool supports more than individual users; it likewise returns results for businesses and job opportunities.

LinkedIn was founded in May of 2003 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant. The business networking site currently has approximately 200 million active users in over 200 countries and posted an annual revenue of $972 million in 2012. The site remains a strong, but still small part of the social media realm.

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