A new LinkedIn hashtag test is currently underway, which requires some users to insert the ubiquitous character operators to post updates…
For at least the past couple of days, regular LinkedIn users have probably noticed hashtag suggestions appearing when posting updates. Now, it appears the professional networking site is not only suggesting but requiring some of its members to use the social media operators. And, users have taken to Twitter to voice their opinions.
LinkedIn Hashtag Test Spotted in Post Updates
LinkedIn first (re)introduced hashtags in March 2016 after adding the ability to tag posts with up to three keywords in February 2015. Later on, in September 2016, LinkedIn made hashtags searchable. But, the social media character operators have never really caught on widely across the platform. Now, the company seemingly is trying to push hashtags by requiring them in order to publish update posts. A company help representative confirmed the test on Twitter:
Hi Lexy – We are running a small test to better understand the value of using hashtags in posts to help members discover and join relevant conversations. -DAN
— LinkedIn Help (@LinkedInHelp) April 6, 2018
Digital platforms routinely run tests. But, this one isn’t going over well with users at this time. It’s worth exploration for LinkedIn, given the popularity of hashtags on sites like Twitter and Instagram.