Microsoft subsidiary and professional network site LinkedIn is in the process of testing a Stories option in-house, taking a feature from Snapchat…
Although LinkedIn is most well-known for its professional networking environment, it’s introduced a number of social features to its site over the past few years.
For instance, it added Facebook-style reaction icons last year. The site also revamped its logo, colors, illustrations, shapes, and fonts just a couple of months later. Now, it’s testing a Snapchat-like stories tool internally.
LinkedIn Internally Testing LinkedIn Stories, a Snapchat-Like Feature
The experimental LinkedIn Stories feature is intended to foster more creativity on the platform. But, how members will welcome it remains to be seen.
Originally, Snapchat pioneered the stories format back in 2013. Only three years later, Facebook cloned it through subsidiary Instagram in 2016. Then, Facebook itself followed, along with WhatsApp, and YouTube.
Pete Davies, Consumer Product at LinkedIn writes:
“…we’re currently testing LinkedIn Stories internally, and we can’t wait to test it with our members in the coming months. We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, ‘and by the way… I noticed you know Linda, could you introduce me?'”