Microsoft is again trying to discourage its Edge users from installing Google Chrome, attacking the rival’s security and shopping prowess…
Microsoft really, really, doesn’t want users of its recently rebuilt Edge browser to switch over to competitor Google Chrome. This time, it’s added warnings to Windows 10 and Windows 11 that appear as a pop-up when Edge users attempt to download Chrome. While this isn’t new, the campaign is a long-continuing effort to dissuade people from jumping over to rival products and services.
Microsoft Edge Now Attempts to Stop Users from Downloading Google Chrome
The folks at Windows Latest spotted this most recent attempt by posting a screen shot o the warning reading, “Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft. Browse securely now.” Microsoft is also trying to persuade Edge users to stick with the Windows browser with other versions like, “That browser is so 2008! Do you know what’s new? Microsoft Edge.” And yet another, “‘I hate saving money,’ said no one ever. Microsoft Edge is the best browser for online shopping.”
This follows Microsoft’s previous retention efforts. For instance, Windows 11 makes users go through great lengths to change their default browser by implementing default browsers for every imaginable action rather than a one-stop setting.