A new Microsoft Rewards “loyalty scheme” rolls out in the United Kingdom, giving online shoppers points for use in the Microsoft Store, for using Bing……
In an effort to get more consumers to use the Bing search engine, its parent company launched a new “loyalty scheme,” Microsoft Rewards. The program is live in the UK, but could cross the pond, if proven successful.
Microsoft Rewards, a New Bing User Paid Incentive Program, Introduced in the UK
The new Microsoft Rewards program provides online shoppers with points, for use in the Microsoft Store for music, movies, games, apps, devices, and Microsoft products. The points can even be converted into charity donations.
“Unlike other reward schemes, where you have to spend money to get points, all you have to do with ours is run your searches through Bing and points will automatically register in your account as long as you’re logged in,” explains Kevin Stagg, Head of Consumer Marketing at Microsoft.
New members begin at Level 1 and can advance to Level 2 after collecting 500 points in a single month. Level 2 contains exclusive offers, as well as earning more points per day. All Microsoft Rewards members earn a total of 3 points per search per level. Level 1 restricts members to a maximum of 30 points per day, while Level 2 members can earn up to 150 points per day. Both levels offer 30 points for completing quizzes.
Although Microsoft Rewards is currently only available in the United Kingdom, the company plans to launch it in France, Germany, and Canada soon.
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