Netflix is testing releasing weekly episodes of some very popular content, rather than rolling out entire seasons at once…
Binge-watching and Netflix go hand-and-hand. But, Netflix is running an experiment that won’t immediately allow binge-watching. Instead, the video streaming service will release individual episodes, once per week.
Netflix Experiments with Weekly Episode Releases Instead of Full-Seasons
With the coming debut of Disney+ and other rival services, Netflix is testing weekly releases. For instance, The Mandalorian, which will appear on Disney+, is scheduled for weekly episodes.
Right now, The Great British Baking Show, is one Netflix title going on the weekly run. Other upcoming shows, such as Rhythm + Flow, a music competition show, will follow the same format.
Hulu, which is owned by Disney, is already following this practice. So, it shouldn’t come as a surprise Netflix would do the same. After all, this forces viewers to fire up the service on a schedule, instead of consuming entire seasons at-once.
Although, it’s a bit ironic, given Netflix and other streaming subscriptions are non-linear, and have largely abandoned the appointment television model.