Netflix is simplifying its cancellation process for inactive accounts by emailing them and inquiring if they’d like to continue their subscriptions…
Streaming service Netflix is making it easier for inactive customers to cancel their subscriptions. The company says that it is sending emails and displaying prompts to irregular users, asking if they’d like to continue paying for the service. This won’t be the case for all occasional viewers. Rather, it applies to subscribers who have not watched in two years. (Or, within one year after they initially sign-up and don’t use the service.)
Inactive Netflix Account Subscription Email Cancellation Notices going Out
Netflix’s new subscription cancellation policy only applies to a very small number of its massive 183 million customer base. In fact, it represents less than half of 1 percent or a few hundred thousand subscribers. Cancellations will begin to occur on June 1st.
However, anyone who does cancel can later change their mind, and keep their favorites, profiles, viewing preferences, and account details — though they must rejoin within 10 months. Netflix explains on its media center site:
“…we’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership. And we’ll do the same for anyone who has stopped watching for more than two years. Members will start seeing these emails or in app notifications this week. If they don’t confirm that they want to keep subscribing, we’ll automatically cancel their subscription. If anyone changes their mind later, it’s really easy to restart Netflix.”