Netflix is now testing a new and inexpensive subscription plan for viewers but it is intentionally restricted to one specific place…
Only a few days ago, Netflix announced seventeen new originals in India, which includes movies and series. The titles included many genres, like dramas, thrillers, romantic comedies, and they will feature prominent Bollywood stars. So, the company is obviously investing heavily into that particular market. Now, Netflix is experimenting with a new Mobile+ Plan that offers HD-quality.
Netflix Starts Testing New Low-Cost Subscription Plan (but only in India)
Of course, it’s a mobile-only service, meaning subscribers can’t view content on a television. But, it would be priced at 349 Indian rupees, which is the equivalent of just under $5 US per month. This, after the streaming service rolled out an even less expensive plan a few months back, which costs 199 rupees, or just a little less than $3 USD.
The strategy appears to mostly center around originals. Not only in India, but in the United States, where it’s planning to spend big in 2021. The company must do so to stay on top of the streaming wars. Netflix confirmed the new test in India to TechCrunch:
“We launched the Mobile Plan in India to make it easier for anyone with a smartphone to enjoy Netflix. We want to see if members like the added choice this offer brings. We’ll only roll it out long-term if they do.”