Netflix is reportedly tracking Android users’ physical activities, which the company says is to gain insight to improve streaming quality…
A recent tweet featuring a screenshot of the Netflix Android app’s permission settings has revealed the streaming service wants users to provide information about their physical activities.
Netflix Tracking Android Users’ Physical Activities in Test to Improve Streaming Quality
The revelation Netflix tracks users’ physical activities might at first seem quite odd. But, the media company says it is doing so for good reason. That is, to collect data in order to improve how its streaming service works on-the-go, whether it’s walking or working out.
This makes sense as subscribers do watch while exercising at the gym or when they’re commuting, viewing shows and movies between train or bus stops.
Of course, this is optional, so users can turn it off at any time through the app’s settings.
Netflix issued the following statement to The Next Web, explaining:
“We are continually testing ways to give our members a better experience. This was part of a test to see how we can improve video playback quality when a member is on the go. Only some accounts are in the test, and we don’t currently have plans to roll it out.”